Senior Product Manager · AI/ML & Creative Tools
Engineering
precision.
Creative
instinct.
Opinions are free. Shipping is hard. Results are the only scoreboard that matters.
Selected Work
ML-Driven Creative Tools & Feed Recommendation
Defined AI/ML product vision at VSCO, shipping a suite of ML-driven creative editing tools and leading 0→1 delivery of VSCO's first ML feed recommendation system on iOS, owning model selection, A/B evaluation, and rollout strategy.
7%
Engagement & retention lift
5%
Trial conversion
AR Engagement at 360M Daily Active Users
Led UI/UX surfaces for Snapchat's AR filter ecosystem across the core app, Snap Spectacles, and Snapchat for Web, driving engagement growth via ML content rankings, retentive features, and content understanding at scale for 100K+ creator-submitted filters.
25%
AR engagement increase
360M
Daily active users
Lightroom Community: 0→1 at 40M MAU
Pioneered Lightroom's first-ever user-generated content community, enabling 40M monthly active users to share photography across mobile, web, and desktop. Also spearheaded the 0→1 Lightroom Web learning pillar from scratch.
40M
Monthly active users
0→1
First community launch
About
The engineer who stayed creative.
I started as a mechanical engineer at MIT, earned an MBA from Wharton, and spent the last decade building creative tools for some of the world's most visual platforms: VSCO, Snap, Clubhouse, Adobe.
What unifies it all: I'm drawn to the intersection of technical complexity and human creativity. I understand how ML models work well enough to make the right product decisions, and I care enough about the experience to make them matter.
When I'm not shipping product, I'm shooting food. The same patience and eye for light that makes a photograph work is what I bring to a feature launch.
17
Issued Patents
8+
Years in Product
400M+
Users Reached
Thinking Out Loud
Blog
AI / ML
Developer Experience Is a Product Decision
The API was the product. So why did it feel like an afterthought?
AI / ML
Show, Don't Spec
How AI coding tools changed the way I communicate product vision, and why the best spec I ever wrote ran on a simulator.
Career
PM the PM
On building a personal brand when you're a PM who doesn't post much on the internet, and why I built this site instead.
Beyond the Roadmap
Food Photography
The same precision I bring to product, I bring to a plate.
@chef_hawthorne
Get In Touch
Let's talk product.
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